Why Fitmanager Can Offer a Better Scale at a Better Price (While Others Can’t)

In the world of fitness technology, the price tag often tells a story far deeper than just manufacturing costs. It tells the story of the company’s DNA — its funding, its priorities, and its pressures.

At Fitmanager, we’re proud to say:

We don’t have $32 million of investor money breathing down our necks.

And that’s a good thing — for us and, more importantly, for you.

The Hidden Cost of Venture Capital

When you hear that a company has raised tens of millions of dollars in venture capital, it sounds impressive.

And in some ways, it is. It means someone with a lot of money believes in their potential.

But it also means this:

They now owe a return — a big one — to someone else.

Venture capital isn’t a gift.

It’s a high-stakes bet that comes with an unspoken agreement:

“Grow fast. Charge premium prices. Deliver a massive exit.”

Companies like Evolt 360, who have raised over $32 million, are now on the clock.

They must sell scales at premium prices — and keep raising those prices — not necessarily because the hardware demands it, but because their investors do.

The math is simple:

If you owe your backers a 10x return, every decision you make — pricing, marketing, product roadmap — becomes about growth speed, not customer value.

That’s not a criticism. It’s just reality.

It’s how the VC game is played.

But it’s not the game we’re playing at Fitmanager.

Built Differently, Priced Fairly

At Fitmanager, we took a different path.

Instead of chasing venture capital, we built Fitmanager to be customer-first from day one.

•No massive investor payback hanging over our heads.

•No frantic timeline to force hypergrowth.

•No pressure to squeeze customers just to satisfy a boardroom.

That freedom allows us to do something most tech companies can’t:

Price our devices based on what they are actually worth — and deliver more value for less.

While others have to price their scanners between $9,000–$12,000 just to make the math work, we can offer a premium device — often with even better features — at a far more accessible price point.

Because we’re not trying to “make up for” millions in obligations.

We’re simply trying to serve our customers better and build a healthy, sustainable business.

We win when you win — not when investors win.

Better Hardware. Smarter Software. Lower Overhead.

We didn’t just stop at making a beautiful scale at a better price.

We went further.

The Fitmanager Scale isn’t just about body composition.

It’s part of a complete customer journey platform, offering:

•Fitness goal setting

•Calorie and macro targets

•CRM integration to track every customer interaction

•AI-enabled logging for food, water, and activity

•Automated challenges to drive repeat visits

•In-store loyalty features that tie scans directly to revenue growth

Evolt 360 offers a fine body scan.

But that’s where their journey mostly ends.

Fitmanager was designed to start with the scan — and then lead your customer deeper into engagement, loyalty, and higher spending habits.

It’s a fundamentally different philosophy:

One that’s built around your success, not just flashy scan reports.

When You’re Lean, You Stay Focused

Because we operate lean — without the burden of paying back millions — we can:

•Invest more in product improvements instead of raising prices.

•Spend more time listening to customers instead of chasing investors.

•Innovate faster because we answer only to the shops and gyms we serve — not to a boardroom.

This is the kind of business the fitness and supplement retail world has been waiting for:

A company that partners with you, grows with you, and stays hungry for your success.

Not just one that views you as a stepping stone to a higher stock valuation.

The Bottom Line

When you buy from a heavily funded company, you’re not just buying a product.

You’re helping them pay back investors.

When you buy from Fitmanager, you’re investing directly in your own business growth.

Our scales cost less not because they are worth less — but because you shouldn’t have to fund someone else’s Wall Street dream just to get the tools you need to win.

We believe your success should come first.

Because when it does, ours will follow naturally — the old-fashioned way.

If you’re ready to partner with a company built for businesses like yours — not for venture capitalists — we’d love to show you what Fitmanager can do.

A better device. A better journey. A better price.

That’s the Fitmanager promise.