Looking to expand our shop’s reach and drive more sales, Rise Nutrition set a clear goal: build stronger partnerships with local gyms and businesses. We knew fitness challenges could be a powerful way to do that — but without compelling offers or efficient systems, our early attempts weren’t producing the way we’d hoped.

Jacob and Logan Niemela - Rexius Nutrition Tempe

After purchasing an existing retail supplement shop in Tempe, AZ, the Niemela brothers found they had an uphill battle reviving a business that had lost the majority of its best customers and had been closed a few days a week due to staff shortages. Here is how they turned it around.